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Short Article

17-11-2020 | 12:15 PM

“Local4Diwali” campaign     

The Union Ministry of Textiles has launched a promotion for Diwali-'Local4Diwali The initiative was initiated to encourage Indian craft, which is a cultural heritage of the country and also a means of livelihood for many.

Aim of the Campaign
  • The key goal of the # Local4Diwali campaign is to inspire people to purchase and donate Indian handicraft goods to this Diwali.
  • The basic goal of the initiative is to improve Indian handicrafts and artisans.
  • This campaign would help handicrafts and staff raise their revenues and promote their company. Following the propagation of the concept of "Vocal for Local" by PM Modi, every sector is working towards the promotion of local businesses and the strengthening of Atmanirbhar Bharat Abhiyan.

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