J&K’s Purple Revolution: Contributing to Start-Up India

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Purple Revolution was launched to empower domestic farmers and support India’s aromatic crop-based agro-economy by reducing imports of aromatic oils and increasing homegrown varieties.

Under the Mission, initially, CSIR introduced high-value essential oil-bearing lavender crop through its Jammu-based laboratory, Indian Institute of Integrative Medicines (IIIM) for cultivation in districts Doda, Kishtwar, Rajouri. However, the crop is native to Europe.

How is it contributing to start ups?

Aroma/ lavender cultivation has become a popular option in farming for agricultural startups. It has generated rural employment of farmers, spurred entrepreneurship in aromatic oils and other aromatic products manufacturing 

• It is a hardy plant that can grow on degraded soils.

• The ideal climatic conditions of lavender are cool winters and cool summers. Lavender is a temperate plant and can tolerate drought and frost conditions.