24-08-2021 | 16:37 PM
SonChiraiya brand
• The Ministry of Housing and Urban Affairs (MoHUA) launched a brand and logo called `SonChiraiya’.
• It was launched to market the products of urban self-help groups (SHGs).
Key Highlights:
• DAY-NULM, under the aegis of MoHUA, has focussed on equipping the urban poor women with adequate skills and opportunities and enabling them to promote sustainable micro-enterprises.
• It mobilizes women from urban poor households into SHGs and their federations to create a support system for these women.
• Many of these SHGs are engaged in livelihood activities, producing goods such as handicrafts, textiles, toys, eatables and so on.
• This initiative (SonChiraiya) will certainly prove as a step towards increased visibility and global access for the products made by urban SHG women.
