SonChiraiya brand 

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• The Ministry of Housing and Urban Affairs (MoHUA) launched a brand and logo called `SonChiraiya’. 

• It was launched to market the products of urban self-help groups (SHGs). 

Key Highlights: 

• DAY-NULM, under the aegis of MoHUA, has focussed on equipping the urban poor women with adequate skills and opportunities and enabling them to promote sustainable micro-enterprises. 

• It mobilizes women from urban poor households into SHGs and their federations to create a support system for these women. 

• Many of these SHGs are engaged in livelihood activities, producing goods such as handicrafts, textiles, toys, eatables and so on. 

• This initiative (SonChiraiya) will certainly prove as a step towards increased visibility and global access for the products made by urban SHG women.