18-10-2023 | 17:51 PM
Pacific Asia Travel Association(PATA) will work with India to expand the Travel for LiFE initiative across the Asia Pacific region.
Key Highlights:
The Ministry of Tourism will set up a PATA desk to strengthen engagement with PATA on Travel for LiFE and other areas of cooperation in the tourism sector. This is the first major international partnership for the Travel for Life program.
Travel for LiFE’ is a sectoral program under Mission LiFE targeted towards the tourism sector.
It was Launched on September 27, 2023 on World Tourism Day.
Launched by the Ministry of Tourism in partnership with the Ministry of Environment, Forest and Climate Change (MoEFCC), United Nations World Tourism Organisation (UNWTO), and the United Nations Environment Programme(UNEP).
The initiative embodies the ethos of “Pro Planet People” and operates on the fundamental principles of living “Lifestyle of the planet, for the planet, and by the planet”.
To bring about significant behavioral changes in both tourists and tourism businesses, with a strong emphasis on environmental protection and sociocultural sustainability.
The program covers eight core themes including energy conservation, water preservation, reducing single-use plastic, waste reduction, supporting local businesses and communities, respecting local culture and heritage, consuming local foods, and preserving nature.
The initiative also goes beyond raising awareness.It encourages tourism businesses to adopt sustainable practices and earn certification at bronze, silver, and gold levels within the program.
The Travel for LiFE Program will position India as a leader in promoting sustainable and responsible tourism and using tourism as a vehicle for achieving Sustainable Development Goals by 2030.
