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Comprehensive News & Analysis

06-03-2021 | 13:36 PM

Go Electric Campaign


Context 

The "Go Electric" campaign has been launched by the central government to raise awareness of the benefits of e-mobility and EV charging infrastructure as well as electric cooking in India.

Key Highlights 

  • Bureau of Energy Efficiency (BEE), under the aegis of the Ministry of Power has been mandated to undertake an awareness drive for promoting public charging, e-mobility & its ecosystem.

    • As a Central Nodal Agency, BEE will provide content and details to State Designated Agencies and other partners to ensure uniformity of information.

  • To implement the ‘Go Electric’ campaign at National and State level, BEE will extend technical support to the State Designated Agencies (SDAs). 

  • This campaign will push the country towards 100% e-mobility and clean and safe e-cooking. 

  • This campaign will also create awareness at PAN-India level and reduce the import dependence of the country. 

  • It will help in moving ahead on the path of a low carbon economy, thereby saving the country and the planet from the adverse impact of climate change.

  • The launch Event also witnessed the unveiling of “Go Electric” logo which depicts the evolution of the e-mobility ecosystem.

  • An exhibition was organised by the industry players displaying different electric vehicles including e-buses, e-cars, 3-wheelers, and 2-wheelers apart from available charging options such as Fast Chargers and Slow Chargers.

  • Electric fuel is a major alternative for fossil fuels. When compared to conventional fuels, the electric fuel has low cost, reduced emissions and it is also indigenous.

  • Electrification of public transport is not only economical but also eco-friendly and the usage of even 10,000 electric vehicles in Delhi can alone save Rs. 30 crores monthly.

  • The shift to induction cooking from traditional cooking will bring the government closer to delivering on its promise to improve energy access. An advantage of the electricity-based solution is that it can make use of solar power in both rural and urban areas.

Significance of the campaign 

  • The campaign would help in reducing the import dependence. 

  • It would be an important step towards a cleaner and greener future.

  • The campaign would also boost the confidence of Electric Vehicle manufacturers.


 

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